getting it right | I’m going to explain the concept of side projects in long-form text, because it’s not a “how to grow your business to a million followers in a week” cheap trick. Side project marketing is a serious and important tool that could mean the world to your brand.
short development, big impact | The best kind of marketing is when the customer doesn't perceive it as marketing. Content marketing is great in this sense, as it focus less on you and more on them. Their needs first. You can create e-books, blog posts, video tutorials and many have done so for years. A great, and largely untapped type of content marketing is small standalone projects that your customers can use for years to come—If it didn’t strike a chord with them you’ve only spent the same amount of time and money as on a one-off campaign. If it works, you’ll generate traffic, sales and engagement for years to come with no further expenses.
stand out in the crowd | There’s over a billion blogs — that’s one blog for every seven people. It’s highly competitive. Tools and resource on the other hand is a newsworthy thing that can stand out.
Your side project has a core of providing your customers with something they find a need for
The side project should be related to your industry. That way you're perceived as an expert in the field
No long development plans and feature lists. With a sharp concept we can launch within weeks and keep the budget low
Google prefer content that informs people. And doesn't sell. By creating a side project like this with a link back to your page, you'll rise to the top of search engines
After we've connected we have an on-site or remote meeting. We narrow in on your customer characteristics and needs and how your brand can solve them
Alone or in collaboration, I’ll come up with a side project concept that matches your brand
I will design, manage and develop it. It’s up to you to decide if you want to add more people to the project
The side project is your IP. I will deliver a holistic plan for the strategy around the side project and how leads should be converted into customers.